USPTO

U.S. Patent and Trademark Office

Department

Workforce Strategy

Creating accessible, engaging experiences that connect people to American innovation.

CREATIVE DIRECTION

I led creative direction and design across recruitment and internal communications at the USPTO, developing integrated work across campaigns, identity, social, video, illustration and print. From concept through production, I partnered with writers, marketers and stakeholders to turn complex ideas into engaging visual experiences.

challenge

Creating consistency across a growing volume of creative work

solution

Establishing a shared brand system in
Adobe Libraries

results

Making the brand accessible across an agency of 14k+ people

MULTIMEDIA PRODUCTION

I led and supported video production across internal communications, recruitment marketing and social media, helping expand how the USPTO used video to tell stories and engage audiences.

My work spanned the full production process, including developing concepts, writing scripts, preparing on-camera talent, and creating live captions and talking points for presenters during filming. I collaborated with professional camera crews on set, provided creative direction during shoots, and edited content in Premiere Pro for both internal and external audiences.

SOCIAL MEDIA

For social media, I developed short-form video concepts designed around the pace and behaviors of digital platforms, while internal projects ranged from more traditional filmed content to GovGram, a vertical, Reels-inspired presentation that reimagined a standard team introduction as a more engaging, digital-first experience.

This work helped bring a more intentional and contemporary approach to video production, expanding the team’s ability to communicate through both polished productions and social-first content.

Nytiah has a keen eye for storytelling and a talent for transforming abstract concepts into visually striking and accessible content. Her work not only elevated the agency’s digital presence but also improved how we delivered information both internally and externally.

— Amber S., Workforce Strategy Division Chief

PRINT & ENVIRONMENTAL DESIGN

I designed a wide range of print and environmental materials for the USPTO, translating campaign and agency branding across everything from informational flyers and promotional merchandise to large-scale event experiences. My work included wearables, branded swag, pop-up displays, tablecloths, step-and-repeats and exhibition booth designs—creating cohesive, accessible materials that maintained a consistent visual identity across formats and touchpoints.