NYTIAH CALLOWAY
CULTUREREADY
Department of Defense
Department
Defense Language and National Security Education Office
Building a global brand designed to connect people across cultures.
BRAND STRATEGY & IDENTITY
I led brand strategy, identity and creative direction for the CultureReady brand refresh, developing a cohesive visual system designed to resonate across diverse cultures and global audiences.
CultureReady needed a distinct identity that could communicate its mission across diverse audiences without relying on culturally specific visual conventions. I developed a flexible brand system grounded in research, simplicity and global relevance.
challenge
Create an identity that resonates across cultures.
solution
Translate research into a flexible, culturally aware brand system.
results
A cohesive identity built to scale across global experiences.
The CultureReady logo uses the human form in motion to evoke movement, dance and travel, while its shapes subtly form the initials “CR.”
RESEARCH & CONCEPT DEVELOPMENT
I conducted qualitative and quantitative research with students and military professionals preparing for assignments abroad, translating their experiences and needs into actionable design insights. Findings informed UX writing, color and typography choices, page structure and the organization of learning modules—helping CultureReady surface relevant cultural competency resources when and where users needed them most.
