CAPITAL ONE

Banking

Department

Brand

Building a more cohesive banking experience through thoughtful branding.

BRAND REFRESH

I contributed to Capital One’s enterprise brand refresh from exploration through implementation, contributing research, logo and pattern development, color exploration and iconography standards. I also redesigned the enterprise icon library and created a centralized Figma experience to make the evolving brand system accessible across the organization.

challenge

60K+ employees needed one place to access the evolving brand system.

solution

Built an interactive Figma hub connecting guidelines, components and downloadable assets.

results

A centralized brand resource supporting enterprise-wide adoption during the transition.

BRAND STANDARDS & GOVERNANCE

I helped teams across the enterprise understand and apply the brand through clear standards, practical tools and ongoing support. This included facilitating office hours, developing new guidance with content partners, maintaining the internal brand platform and creating illustrations that made complex standards easier to understand and use.

ICONOGRAPHY LIBRARY
Partnered with a developer to create an enterprise icon library where teams could easily search, download and export approved icons across multiple file formats.